| 000 | 00647nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250910085341.0 | ||
| 008 | 250910b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-266-15163-7 | ||
| 050 |
_aHF 1416 _b.I58 2024 |
||
| 245 |
_aInternational marketing / _cPhilip R. Cateora, R. Bruce Money, Mary C. Gilly, and John L. Graham. |
||
| 250 | _aNineteenth edition. | ||
| 260 |
_aNew York, NY : _bMcGraw Hill LLC, _c2024. |
||
| 300 |
_axxvi, 710 pages : _bcolored illustrations ; _c28 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _aExport marketing. | ||
| 650 |
_aInternational business enterprises _xMarketing. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c367858 _d367858 |
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