| 000 | 00860nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250828082223.0 | ||
| 008 | 250828b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-266-09060-8 | ||
| 050 |
_aHF 5823 _b.B45 2024 |
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| 100 |
_aBelch, George E., _eauthor. |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
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| 250 | _aThirteenth edition. | ||
| 260 |
_aNew York, NY : _bMcGraw Hill LLC, _c2024. |
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| 300 |
_axxxi, various pagination : _bcolored illustrations ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 650 |
_aAdvertising _xManagement. |
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| 650 | _aIntegrated marketing communications. | ||
| 650 | _aBranding (Marketing). | ||
| 700 |
_aBelch, Michael A., _eauthor. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c367651 _d367651 |
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