| 000 | 00937nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250827155506.0 | ||
| 008 | 250827b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-357-72140-7 | ||
| 050 |
_aHF 5823 _b.S34 2023 |
||
| 100 |
_aScheinbaum, Angeline Close, _eauthor. |
||
| 245 |
_aAdvertising & integrated brand promotion / _cAngeline Close Scheinbaum, Thomas Clayton O'Guinn, and Richard J. Semenik. |
||
| 250 | _aNinth edition. | ||
| 260 |
_aBoston, MA : _bCengage, _c2023. |
||
| 300 |
_axxii, 452 pages : _bcolored illustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 650 |
_aAdvertising _xManagement. |
||
| 650 | _aBranding (Marketing). | ||
| 650 | _aIntegrated marketing communications. | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 |
_aO'Guinn, Thomas Clayton, _eauthor. |
||
| 700 |
_aSemenik, Richard J., _eauthor. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c367650 _d367650 |
||