| 000 | 00827nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250826081139.0 | ||
| 008 | 250826b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-357-98397-3 | ||
| 050 |
_aHF 5823 _b.A53 2025 |
||
| 100 |
_aAndrews, J. Craig, _eauthor. |
||
| 245 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cJ. Craig Andrews and Terence A. Shimp. |
||
| 250 | _a11th ed. | ||
| 260 |
_aMason, OH : _bCengage, _c2025. |
||
| 300 |
_axx, 700 pages : _bcolored illustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 650 |
_aAdvertising _xManagement. |
||
| 650 | _aSales promotion. | ||
| 650 | _aIntegrated marketing communications. | ||
| 700 |
_aShimp, Terence A., _eauthor. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c367603 _d367603 |
||