000			01636nam a22001937a 4500
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005			20250729134414.0
008			250729b xxu||||| |||| 00| 0 eng d
020			_a978103273093
050			_aHD 59.6 _b.P83 2025
245			_a Public relations and strategic communication in 2050: _btrends shaping the future of the profession _cedited by Alexander Larkin and Karen Freberg
260			_a New York, NY _bRoutledg _c2025
300			_axvi, 263 pages ; _c23cm.
504			_aIncludes bibliographical references and index.
520			_aTaking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
700			_aLaskin, Alexander V. _eeditor
700			_aFreberg, Karen _eeditor
942			_2lcc _cBK
999			_c367486 _d367486