000			01840nam a22002297a 4500
003			0
005			20250729085844.0
008			250729b xxu||||| |||| 00| 0 eng d
020			_a9781032765143
050			_aHF 5415.1255 _b.S736 2025
100			_aStavorinus, Roel _eauthor
245			_a Strategic brand design : _bdesigning brand identity from a marketing perspective _cRoel Stavorinus
260			_aAbingdon, Oxon ; New York, NY _bRoutledge _c2025
300			_axvii, 293 pages : _bcolored pictures ; _c25cm.
504			_aIncludes bibliographical references and index.
520			_aTranslated from its original Dutch , Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer, by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy , while part four contains a plethora of methods, tools, and models for practice, as well as questions and assignments to support classroom teaching. Practical, accessible, and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students, and students on modules and programs relating to the fields of brand, design, marketing, and communication"-- Provided by publisher.
650			_aBranding (Marketing).
650			_aBrand name products—Design.
650			_aCorporate image—Design.
650			_aBrand design.
942			_2lcc _cBK
999			_c367480 _d367480