000			00911nam a22002057a 4500
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005			20250203145513.0
008			250203b xxu||||| |||| 00| 0 eng d
050			_aHF 5827 _b.H84 2023
100			_aHughes, Alexander F.
245			_aThe impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges. _cAlexander F. Hughes
260			_aLas Pinas City _bSouthville International School and Colleges _c2023
300			_ax, 128 pages; _c28cm
500			_aBachelor of Science in Business Administration Major in Marketing Management.
504			_aIncludes bibliographical references and appendices.
650			_aCelebrity endorsements – Advertising – Consumer influence
650			_aConsumer decision-making – Branding and endorsements
650			_aMarketing psychology – Buying behavior
942			_2lcc _cTH
999			_c367103 _d367103