000			00901nam a22002297a 4500
003			0
005			20250125140707.0
008			250125b xxu||||| |||| 00| 0 eng d
050			_aHF 5415.55 _bF45 2023
100			_a Shayna Mehri Rei R. Felipe
245			_aThe impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City _cFelipe, Shayna Mehri Rei R.
260			_aLas Pinas City _bSouthville International School and Colleges _c2023
300			_axi, 113 pages : _billustrations ; _c28cm.
500			_aMarketing Management
504			_aIncludes bibliographical references and index.
650			_aBrand engagement.
650			_aCustomer loyalty.
650			_aKorean Wave (Hallyu)—Marketing aspects.
650			_aConsumer behavior—College students.
650			_aPopular culture—Economic aspects.
942			_2lcc _cTH
999			_c367063 _d367063