| 000 | 00689nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20250121143127.0 | ||
| 008 | 250121b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-52977-369-9 | ||
| 050 |
_aP 96 _b.K96 2024 |
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| 100 | _aKung, Lucy | ||
| 245 |
_aStrategic management in the media _btheory of practice _cLucy Kung |
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| 250 | _aThird edition | ||
| 260 |
_aLondon _bSage _c2024 |
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| 300 |
_axvi, 262 pages ; _c25cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMass media—Management. | ||
| 650 | _aMass media—Economic aspects. | ||
| 650 | _aMass media—Ownership. | ||
| 650 | _aStrategic planning. | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c367039 _d367039 |
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