| 000 | 00794nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20241015150821.0 | ||
| 008 | 241015b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781266124983 | ||
| 050 |
_aHF 5415 _b.C36 2024 |
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| 100 |
_aCannon, Joseph P., _eauthor. |
||
| 245 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cJoseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy. |
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| 250 | _a18th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw Hill LLC, _c2024. |
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| 300 |
_axxxiv, 795 p. : _bcol. ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _a Marketing. | ||
| 650 | _aStrategic planning. | ||
| 700 |
_aPerreault, William Jr. D., _eauthor. |
||
| 700 |
_aMcCarthy, E. Jerome, _eauthor. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c366559 _d366559 |
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