000			02081nam a22002537a 4500
003			0
005			20241011153906.0
008			241011b xxu||||| |||| 00| 0 eng d
020			_a9781032246598
050			_aHM 741 _b.L57 2024
100			_aLipschultz, Jeremy Harris, _eauthor.
245			_aSocial media communication : _bconcepts, practices, data, law and ethics / _cJeremy Harris Lipschultz.
250			_a4th ed.
260			_aNew York, NY : _bRoutledge, _c2024.
300			_axxv, 415 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
520			_a"This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"--Provided by publisher.
650			_aSocial media.
650			_aSocial networks.
650			_aOnline social networks.
650			_aSocial media _vLaw and legislation.
650			_aSocial media _vMoral and ethical aspects.
942			_2lcc _cBK
999			_c366519 _d366519