| 000 | 00618nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | 0 | ||
| 005 | 20240923141258.0 | ||
| 008 | 240923b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-64728-560-9 | ||
| 050 |
_aHF 5823 _b.M67 2024 |
||
| 100 | _aMoran, Alvin | ||
| 245 |
_aIntroduction to advertising _cMoran, Alvin |
||
| 260 |
_aNew York _bWilford press _cC2024 |
||
| 300 |
_aviii, 226p. : _bill. ; col. : _c27cm. |
||
| 500 | _aAdvertising. | ||
| 500 | _aBranding (marketing) | ||
| 500 | _aMarketing | ||
| 500 | _aSales promotion. | ||
| 650 | _aIncludes bibliographical references & index. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c366345 _d366345 |
||