000 00680nam a22002057a 4500
003 0
005 20240215093603.0
008 240215b xxu||||| |||| 00| 0 eng d
020 _a978-1-292-26563-6
050 _aHF 5415.2
_b.M35 2020
100 _aMalhotra, Naresh K.
245 _aMarketing research : an applied orientation
_cNaresh K. Malhotra
250 _aSeventh edition
260 _aLondon, United Kingdom
_bPearson
_cc2020.
300 _a882 pages :
_bcolored illustrations ;
_c28 cm.
504 _aIncludes bibliographical references, index, and glossary.
650 _aMarketing research.
650 _aMarketing research--methodology.
942 _2lcc
_cBK
999 _c365931
_d365931