000			00712nam a22002057a 4500
003			0
005			20240206072036.0
008			240206b xxu||||| |||| 00| 0 eng d
020			_a978-3-030-10793-2
050			_aHF 5415 _b.Ei37 2019
100			_aEisend, Martin
245			_aResearch methodology in marketing : theory development, empirical approaches and philisophy of science considerations _cEisend, Martin
260			_aSwitzerland _bSpringer _cc2019.
300			_aix, 238 pages ; _c25 cm.
504			_aIncludes bibliographical references, index, and glossary.
650			_aMarketing.
650			_aResearch--moral and ethical aspects.
650			_aSociology--research.
942			_2lcc _cBK
999			_c365897 _d365897