000 00388nam a2200121Ia 4500
008 200924s9999 xx 000 0 und d
020 _a978-971-98-1124-4
100 _aPride, William M.
245 _cWilliam M. Pride, O.C. Ferrell
_aEssentials of marketing management/
260 _aManila:
_bC&E Publishing
_c2019
300 _aviii, 386 pages
_c25 cm.
650 _amarketing -- management
999 _c364479
_d364479