| 000 | 00481nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 200924s9999 xx 000 0 und d | ||
| 020 | _a978-981-48-4687-5 | ||
| 100 | _aAndrews, J. Craig | ||
| 245 |
_cJ. Craig Andrews, Terence A. Shimp _aAdvertising, promotion and other aspects of integrated marketing and communications/ |
||
| 250 | _a10th ed. | ||
| 260 |
_aSingapore: _bCENGAGE _c2019 |
||
| 300 |
_axix, 635 pages _c25 cm. |
||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 999 |
_c364468 _d364468 |
||