000			00445nam a2200133Ia 4500
008			200619s9999 xx 000 0 und d
020			_a0-07-1248-75-7
100			_aArens, William
245			_cWilliam F. Arens _aContemporary Advertising /
260			_aNew York : _bMcGraw-Hill Companies _c2004
300			_axlii, 617 pages
500			_aIncludes epilogue, appendixes, acknowledgements, name index. and subject index.
650			_aAdvertising
999			_c363754 _d363754