| 000 | 00541nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 200619s9999 xx 000 0 und d | ||
| 020 | _a978-0-273-75773-3 | ||
| 100 | _aUsunier, Jean-Claude | ||
| 245 |
_cJean-Claude Usunier, Julie Anne Lee.-- _aMarketing across cultures / |
||
| 250 | _a6th ed. | ||
| 260 |
_aUnited Kingdom : _bPearson Education Limited _c2013 |
||
| 300 | _axii, 478 pages | ||
| 500 | _aIncludes Index | ||
| 650 | _aExport marketing -- Social aspects. | ||
| 650 | _aInternational business enterprises -- Social aspects. | ||
| 999 |
_c363717 _d363717 |
||