000			00529nam a2200145Ia 4500
008			200611s9999 xx 000 0 und d
020			_a9.7803241257e+012
100			_aSemenik, Richard J.
245			_cRichard J Semenik.-- _aPromotion and integrated marketing communications /
260			_aCincinnati, Ohio : _bSouth-Western Thomson Learning _c2002
300			_a582 pages _billustrations (some color) _c29 cm
500			_aIncludes glossary and index
650			_aAdvertising campaigns
650			_aCommunication in Marketing
999			_c363489 _d363489