000			00813nam a2200265Ia 4500
008			191119s9999 xx 000 0 und d
020			_a978-981-48-4687-5
050			_aMAIN HF 5415.123
050			_b.S55 2019
100			_aShimp, Terence A.
245		0	_aAdvertising, promotion, and other aspects of integrated marketing communications /
245		0	_cTerence A. Shimp, J. Craig Andrews.
250			_a10th Edition
260			_aSingapore :
260			_bCengage Learning Asia,
260			_c2019
300			_a635 pages :
300			_billustrations ;
300			_c26 cm.
500			_aIncludes index.
650			_aAdvertising -- Textbooks.
650			_aCommunication in marketing -- Textbooks.
650			_xDirect marketing -- Textbooks.
650			_xSales promotion -- Textbooks.
999			_c363087 _d363087