| 000 | 00455nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 191111s9999 xx 000 0 und d | ||
| 020 | _a9781337282659 | ||
| 100 | _aAndrews, Craig J. | ||
| 245 |
_cCraig J. Andrews.-- _aadvertising, promotion, and other aspects of integrated marketing communication / |
||
| 250 | _a10th ed | ||
| 260 |
_aUSA : _bCengage Learning _c2018 |
||
| 300 | _axix, 635 pages. | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 999 |
_c362669 _d362669 |
||