000 00444nam a2200133Ia 4500
008 191111s9999 xx 000 0 und d
020 _a9780749476687
100 _aBryant, Andy.
245 _cAndy Bryant.--
_aThe TV brand builders :
_bhow to win audiences and influences views /
260 _aUSA :
_bKogan Page
_c2016
300 _axv, 328 pages.
650 _aTelevision broadcasting -- marketing
650 _aTelevision programs -- Marketing
999 _c362641
_d362641