000			00572nam a2200157Ia 4500
008			191108s9999 xx 000 0 und d
020			_a978-0-07-128440-0
100			_aBelch, George E.
245			_cGeorge Belch & Michael Belch.-- _aAdvertising and promotion : _ban integrated marketing communications perspective
250			_a8th ed.
260			_aNew York : _bMcGraw Hill Companies _c2009.
300			_axxv, 838 pages : _bcolored illustrations _c27.5 cm.
500			_aIncludes glossary and subject index.
650			_a Advertising.
650			_aSales promotion.
999			_c362561 _d362561