| 000 | 00539nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 191108s9999 xx 000 0 und d | ||
| 020 | _a978-0-324-31132-7 | ||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_cThomas O' Guinn, Chris T. Allen, Richard J. Semenik.-- _a Advertising and integrated brand promotion / |
||
| 250 | _a4th ed. | ||
| 260 |
_aUnited States of America : _bThomson/South-Western _c2006. |
||
| 300 |
_axlviii, 780 pages : _bcolored illustrations _c27.5 cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 | _aAdvertising | ||
| 999 |
_c362550 _d362550 |
||