000 00401nam a2200133Ia 4500
008 191108s9999 xx 000 0 und d
020 _a0-7506-0250-3
100 _aWilmshurst, John
245 _cJohn Wilmshurst.--
_aThe fundamentals of advertising /
260 _aOxford :
_bButterworth Heineman
_c1985
300 _a267 pages :
500 _aIncludes appendix and index.
650 _aAdvertising.
999 _c362505
_d362505