000			00511nam a2200145Ia 4500
008			191023s9999 xx 000 0 und d
020			_a9781133434801
100			_aParente, Donald E.
245			_cDonald E. Parente, Kirsten L. Strausbaugh-Hutchinson.-- _aAdvertising campaign strategy : _ba guide to marketing communication plans /
250			_a5th ed
260			_aUSA : _bCengage Learning _c2015
300			_axxiii, 401 pages.
650			_aAdvertising campaigns.
650			_aCommunications in marketing.
999			_c362281 _d362281