000 00595nam a2200157Ia 4500
008 190228s9999 xx 000 0 und d
020 _a9781119362418
100 _aScott, David Meerman.
245 _cDavid Meerman Scott.--
_aThe New rules of marketing & pr :
_bhow to use social media, online video, mobile applications, blogs, new releases, and viral marketing to reach buyers directly /
250 _a6th ed
260 _aNew Jersey :
_bJohn Willey & Sons
_c2017
300 _axxi, 426 pages.
500 _aIncludes indexes.
650 _aInternet marketing.
650 _aPublic relations.
999 _c361301
_d361301