000			00498nam a2200145Ia 4500
008			181023s9999 xx 000 0 und d
020			_a9780078112102
100			_aZeithaml, Valarie A.
245			_cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.-- _aService marketing : _bintegrating customer focus across the firm /
250			_a7th ed
260			_aNew York : _bMcGraw Hill _c2018
300			_axxviii, 514 pages.
650			_aMarketing.
650			_aService industries -- marketing.
999			_c359393 _d359393