000			00741nam a2200241Ia 4500
008			180523s9999 xx 000 0 und d
020			_a978-981-06-9820-1
050			_aMAIN TX 911.3
050			_b.M3S56 2007
100			_aShoemaker, Stowe.
245		0	_aPrinciples of marketing leadership in hospitality and tourism :
245		0	_bstrategies and tactics for competitive advantage /
245		0	_cStowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
250			_a4th Edition
260			_aSingapore :
260			_bPearson Education South Asia,
260			_c2007
300			_a662 pages :
300			_billustrations ;
300			_c26 cm.
500			_aIncludes index.
650			_aHospitality industry -- Marketing.
999			_c357800 _d357800