000 00681nam a2200241Ia 4500
008 180523s9999 xx 000 0 und d
020 _a978-981-4604-17-8
050 _aMAIN TX 911.3
050 _b.M3K68 2015
100 _aKotler, Philip.
245 0 _aMarketing for hospitality and tourism /
245 0 _cPhilip Kotler, John T. Bowen, James C. Makens.
250 _a6th Edition
260 _aSingapore :
260 _bPearson Education South Asia,
260 _c2014
300 _a630 pages :
300 _billustrations ;
300 _c28 cm.
500 _aIncludes index.
650 _aHospitality industry -- Marketing.
650 _xTourism -- Marketing.
999 _c357795
_d357795