000			00776nam a2200265Ia 4500
008			180523s9999 xx 000 0 und d
020			_a007-124040-3
050			_aMAIN HF 5415.33
050			_b.U6H39 2004
100			_aHawkins, Del I.
245		0	_aConsumer behavior :
245		0	_bbuilding marketing strategy /
245		0	_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250			_a9th Edition
260			_aNew York :
260			_bMcGraw-Hill,
260			_c2004
300			_a190 pages :
300			_bcolored illustrations ;
300			_c25 cm.
500			_aIncludes index.
650			_aConsumer behavior -- United States -- Case studies.
650			_aConsumer behavior -- United States.
650			_xMarket surveys -- United States.
999			_c357084 _d357084