000 00664nam a2200241Ia 4500
008 180523s9999 xx 000 0 und d
020 _a81-85386-16-1
050 _aMAIN HF 5415.2
050 _b.B69 2004
100 _aBoyd, Harper W., Jr.
245 0 _aMarketing research :
245 0 _btext and cases /
245 0 _cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
250 _a7th Edition
260 _aNew Delhi :
260 _bA.I.T.B.S. Publishers,
260 _c2004
300 _a816 pages :
300 _c24 cm.
500 _aIncludes index.
650 _aMarketing research.
650 _xMarketing research -- Case studies.
999 _c357078
_d357078