| 000 | 00645nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 180523s9999 xx 000 0 und d | ||
| 020 | _a0-07-124636-3 | ||
| 050 | _aMAIN HF 5415.13 | ||
| 050 | _b.P47 2005 c.3 | ||
| 100 | _aPerreault, William D. | ||
| 245 | 0 | _aBasic marketing : | |
| 245 | 2 | _ba global-managerial approach / | |
| 245 | 0 | _cWilliam D. Perreault Jr., E. Jerome McCarthy. | |
| 250 | _a15th Edition | ||
| 260 | _aNew York : | ||
| 260 | _bMcGraw-Hill, | ||
| 260 | _c2005 | ||
| 300 | _a792 pages : | ||
| 300 | _billustrations ; | ||
| 300 | _c26 cm. | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing -- Management. | ||
| 999 |
_c357068 _d357068 |
||