000			00712nam a2200253Ia 4500
008			180523s9999 xx 000 0 und d
020			_a0-07-253909-7
050			_aMAIN HF 5415.1
050			_b.B43 2004 c.2
100			_aBearden, William O.
245		0	_aMarketing :
245		0	_bprinciples and perspectives /
245		0	_cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250			_a4th Edition
260			_aNew York :
260			_bMcGraw-Hill,
260			_c2004
300			_a596 pages :
300			_bcolored illustrations ;
300			_c28 cm.
440			_aMsGraw-Hill/Irwin series in marketing.
500			_aIncludes index.
650			_aMarketing -- United States.
999			_c357054 _d357054