000			00593nam a2200217Ia 4500
008			180523s9999 xx 000 0 und d
020			_a1-57851-804-0
050			_aMAIN HF 5415
050			_b.H37 2001
245		0	_aHarvard business review on marketing /
260			_aBoston :
260			_bHarvard Business School Press,
260			_c2001
300			_a182 pages :
300			_c21 cm.
440			_aThe Harvard business review paperback series
500			_aIncludes index.
650			_aBranding (Marketing).
650			_aMarketing.
650			_xMarketing -- Management.
999			_c357042 _d357042