000			00764nam a2200253Ia 4500
008			180523s9999 xx 000 0 und d
020			_a0-470-09116-9
050			_aMAIN HD 9980.5
050			_b.K37 2006
100			_aKasper, Hans.
245		0	_aServices marketing management :
245		2	_ba strategic perspective /
245		0	_cHans Kasper, Piet van Helsdingen, Mark Gabbott.
250			_a2nd Edition
260			_aAustralia :
260			_bJohn Wiley & Sons,
260			_c2006
300			_a554 pages :
300			_billustrations ;
300			_c26 cm.
500			_aIncludes bibliographical references and index.
650			_aSercive industries -- Marketing -- Management.
650			_xCustomer services -- Marketing -- Management.
999			_c356983 _d356983