000			00672nam a2200241Ia 4500
008			180523s9999 xx 000 0 und d
020			_a978-981-0697-40-2
050			_aMAIN HD 69.B7
050			_b.K45 2009
100			_aKeller, Kevin Lane.
245		0	_aStrategic brand management :
245		0	_bbuilding, measuring, and managing brand equity /
245		0	_cKavin Lane Keller.
250			_a3rd Edition.
260			_aSingapore :
260			_bPearson Education South Asia,
260			_c2009
300			_a692 pages :
300			_billustrations ;
300			_c26 cm.
500			_aIncludes index.
650			_aBrand name products -- Management.
999			_c356966 _d356966