000 00311nam a2200109Ia 4500
008 180205s9999 xx 000 0 und d
020 _a9780071287579
100 _aArens, William F.
245 _aEssentials of contemporary advertising /
260 _aUSA
_bMc Graw Hill Education
_c2009
300 _aiv, 558 pages
999 _c354878
_d354878