000 00535nam a2200121Ia 4500
008 171212s9999 xx 000 0 und d
020 _a9780833041562
100 _aHelmus, Todd C.;Paul, Christopher;Glenn, Russell W.;Russell W. Glenn,
245 _cHelmus, Todd C.;Paul, Christopher;Glenn, Russell W.;Russell W. Glenn,
_aEnlisting Madison Avenue
_bThe Marketing Approach to Earning Popular Support in Theaters of Operation
260 _bRAND Corporation
_c2007
650 _aHistory
856 _uwww.jstor.org/stable/10.7249/mg607jfcom
999 _c352013
_d352013