| 000 | 00499nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 171207s9999 xx 000 0 und d | ||
| 100 | _aChen, Hsiu-Li | ||
| 245 | _aExperiential Brand Deployment: Improving Tourism Brand Evaluations | ||
| 245 | _cHsiu-Li Chen, Shane Mathews | ||
| 260 | _c2017 | ||
| 300 | _apages 539-59, June 2017 | ||
| 440 |
_aJournal of Hospitality & Tourism Research _v41:5 |
||
| 650 | _aEXPERIENTIAL MARKETING, BRANDING, SERVICE BUSINESS, QUALITY FUNCTION DEVELOPMENT, RESORTS | ||
| 999 |
_c347564 _d347564 |
||