000			00807nam a2200289Ia 4500
008			171025s9999 xx 000 0 und d
020			_a9780071288699
050			_a659.1
050			_bB427 2009
100			_aBelch, George E.
245			_aAdvertising and promotion :
245			_ban integrated marketing communications perspective /
245			_cby George E. Belch and Michael A. Belch.
250			_aEight edition
260			_aPhilippines :
260			_bMcGraw Hill,
260			_c2009
300			_axiii, 838 pages :
300			_billustrations ;
300			_c26cm.
500			_aIncludes glossary, endnotes and index.
650			_aAdvertising.
650			_aCommunication in marketing.
650			_aSales promotion.
700			_aBelch, Michael A.
700			_aTitle.
999			_c344460 _d344460