000			00798nam a2200301Ia 4500
008			170711s9999 xx 000 0 und d
020			_a743204654
050			_a658.82
050			_bW648 2001
100			_aWiersema, Fred
245		4	_aThe new market leaders :
245			_bwho's winning and how in the battle for customers /
245			_cFred Wiersema.
260			_aNew York :
260			_bFree Press,
260			_c2001
300			_avii, 262 pages :
300			_billustrations ;
300			_c24cm.
500			_aIncludes appendix and index.
650			_aConsumers --
650			_aConsumers' preferences --
650			_aCustomer relations --
650			_xAttitude.
650			_xLongitudinal studies.
650			_xLongitudinal studies.
700			_aTitle.
999			_c339567 _d339567