| 000 | 00427nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 100 | _aDelphine Dion | ||
| 245 | _aPersona-fied brands: managing branded persons through persona | ||
| 245 | _cDelphine Dion & Eric Arnould | ||
| 260 | _bJournal of Marketing Management | ||
| 260 | _c2016 | ||
| 300 | _a32:1-2, Pages: 121-148 | ||
| 500 | _aFebruary | ||
| 650 | _xMarketing. | ||
| 999 |
_c316005 _d316005 |
||