| 000 | 00477nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 100 | _aBobby J. Calder | ||
| 245 | _aBrand marketing, big data and social innovation as future research directions for engagement | ||
| 245 | _cBobby J. Calder, Edward C. Malthouse & Ewa Maslowska | ||
| 260 | _bJournal of Marketing Management | ||
| 260 | _c2016 | ||
| 300 | _a32:5-6, Pages: 579-585 | ||
| 500 | _aMay | ||
| 650 | _xMarketing. | ||
| 999 |
_c315999 _d315999 |
||