000 00429nam a2200145Ia 4500
008 170224s9999 xx 000 0 und d
100 _aNadina R. Luca
245 _aMidstream value creation in social marketing
245 _cNadina R. Luca, Sally Hibbert & Ruth McDonald
260 _bJournal of Marketing Research
260 _c2016
300 _a32:11-12, Pages: 1145-1173
500 _aSeptember
650 _xMarketing.
999 _c315979
_d315979