| 000 | 00542nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 100 | _aJoshua D. Newton | ||
| 245 | _aEvaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? | ||
| 245 | _cJoshua D. Newton, Fiona J. Newton & Stephanie Rep | ||
| 260 | _bJournal of Marketing Research | ||
| 260 | _c2016 | ||
| 300 | _a32:11-12, Pages: 1103-1122 | ||
| 500 | _aSeptember | ||
| 650 | _xMarketing. | ||
| 999 |
_c315978 _d315978 |
||