| 000 | 00444nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 245 | 4 | _aThe Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less is More | |
| 260 | _bInternational Journal of Management and Marketing Reseach | ||
| 260 | _cDecember 2012 | ||
| 300 | _a4:2 | ||
| 650 | _xMarketing. | ||
| 856 | _uhttp://www.theibfr.com/ARCHIVE/IJMMR-V9N1-2016.pdf | ||
| 999 |
_c310428 _d310428 |
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