000			00823nam a2200265Ia 4500
008			170203s9999 xx 000 0 und d
020			_a9780071288699
050			_a659.1
050			_b.B427a 2009
100			_aBelch, George Eugene.
245			_aAdvertising and promotion :
245			_ban integrated marketing communications perspective /
245			_cGeorge E. Belch & Michael A. Belch.
250			_a8th edition, McGraw-Hill international edition.
260			_aBoston :
260			_bMcGraw-Hill/Irwin,
260			_cc2009.
300			_axxv, 838 pages :
300			_bcol. ill. ;
300			_c28 cm.
500			_aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
650			_a Sales promotion.
650			_aAdvertising.
650			_aCommunication in marketing.
999			_c305467 _d305467