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100 _aBressler, Martin S.
245 _aWhen running second wins the race: examining the benefits of second-mover advantage
245 _cMartin S. Bressler, C.W. Von Bergen
260 _bJournal of Management and Marketing Research
650 _xMARKETING
856 _uhttp://www.aabri.com/manuscripts/152359.pdf
999 _c300148
_d300148