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100 _aKanaga, Nagasimha Balakrishna.
245 3 _aAn essay on the realm of performance control in marketing strategy
245 _cNagasimha Balakrishna Kanaga.
260 _bJournal of Management and Marketing Research
650 _xMARKETING
856 _uhttp://www.aabri.com/manuscripts/152352.pdf
999 _c300143
_d300143